Community-powered engagement infrastructure

The operating system for community.

Event Management & Ticketing, Groups & Newsfeeds, Challenges & Leaderboards and integrated gamification — in one platform, with a connected member app. Everything you need to grow your community, drive engagement and build loyalty.

Built for Social Clubs · Fitness Businesses · Wellness Brands · Destinations · Networks

14-day free trial · From $99/month · No setup fees · Launch in minutes, not months

A joyful family at the COREUNITY community festival

Powering community engagement at population scale

Dubai Holding Dubai Airports Marriott Dubai Health Authority Dubai Fitness Challenge Dubai Department of Economy & Tourism

People don't stick around for features. They stick around for each other.

Most tools manage events or conversations or challenges. Engagement falls through the gaps. COMMUNITY OS unifies the entire member journey — discover, join, participate, belong — so momentum compounds instead of leaking away.

100,000+
Community Members
1,000+
Listed Communities
117
Countries + Users
24B+
Steps & Counting
COMMUNITY OS

One platform. Every part of Community & Life, Inspired.

A complete management backend and a powerful member app, working as one AI-powered system to inspire community belonging, fitness, health & happiness.

A Core Direction community event

Events & Booking

Create, list, ticket and book any event or session — with capacity, registration and payments built in.

Group taking part in a fitness challenge

Challenge Engine

Steps, distance, activity, lifestyle and AI exercise challenges — solo, team, department or population-scale.

Friends connecting in a community

Groups & Newsfeeds

Real communication — groups, social feeds, member management and moderation that build belonging.

Members celebrating an achievement

Gamification & Rewards

Core Points, streaks, missions, milestones, leaderboards and rewards keep members coming back.

Event Management System

Create, list & manage events with ease.

From a single class to a multi-day festival — schedule it, sell it, fill it and communicate with everyone in one place.

  • Branded event profile & listed schedule
  • Manage registrations, capacity & waitlists
  • Sell tickets, packages & memberships
  • Automated reminders & attendee communications
ClassesSocialsWorkshopsActivationsRacesFestivalsPhysical & Virtual
A Core Direction community event gathering
Challenges & Leaderboards

Every kind of challenge. One engaging platform.

Create leaderboards in minutes, turn challenges into motivation and competition into engagement.

  • Step, distance, activity & lifestyle challenges
  • Phone camera tracked exercise challenges
  • Solo, team, department, organisation & city-wide leaderboards
  • Wearable & activity-tracker integration for automatic scoring
StepsDistanceActivityLifestyleExerciseTeam Battles
AI Burpee challenge summary in the Core Direction app Distance challenge leaderboard in the Core Direction app
Groups & Newsfeeds

Communication that builds belonging.

Give members a home — not just a mailing list. Groups, feeds and conversations keep everyone connected between events.

  • Groups, social feeds & member-to-member interaction
  • Member management, invites & approval flows
  • Moderation tools & a healthy social graph
  • Broadcast announcements & targeted updates
Core Direction community groups and news feed
Gamification & Rewards

Make showing up feel like winning.

A complete gamification layer turns everyday participation into points, streaks and rewards — the engine behind long-term retention.

  • Core Points, streaks, missions & milestones
  • Rewards, badges & a built-in marketplace
  • Notifications & invitations that re-engage members
  • Monetise with packages, commissions & community hosting
Core Direction app home screen with Core Points and stats Push-up challenge in the Core Direction app
Why Core Direction

The #1 pick for building real community.

Event platforms do tickets. Community apps do conversations. Social networks own your audience. Only COMMUNITY OS does it all — under your brand, with your data.

Capability Core Direction Event platforms
(e.g. Eventbrite)
Community apps
(e.g. Circle)
Course/community
(e.g. Skool)
Social networks
(e.g. Facebook)
Event ticketing & bookingLimited
Challenges & gamificationBasic
Groups & newsfeeds
Members Coaching AppAdd-on
Wearable & activity tracking
Multi-level leaderboardsBasic
You own your data & audiencePartial
Population-scale deploymentLimited
Everything in one platform
Supported Communities

Whichever community you're trying to inspire, find and build it here.

Social & sports clubs
Social & sports clubs

Run memberships, events, fixtures and challenges — and keep members engaged all year, not just on match day.

Sport & fitness businesses
Sport & fitness businesses

Studios, gyms, run clubs and academies — bookings, class schedules, retention and rewards in one app.

Wellness brands
Wellness brands

Turn customers into a community. Challenges, content and belonging that drive repeat engagement and LTV.

Destinations & governments
Destinations & governments

City-scale activations and national campaigns — accessible, gamified and measurable, with full close-out reporting.

Networks & associations
Networks & associations

Give members a connected home with groups, events and recognition that strengthen the whole network.

Events & experiences
Events & experiences

From festivals to corporate activations — ticket, gamify and extend the experience long after the day ends.

YOUTH OS · For the education sector

Engaging the next generation, at scale.

A dedicated track of COMMUNITY OS built for schools and youth — proven across 165 schools and 7,380 students in a single national campaign. Purpose-built for the education sector on its own platform.

Proven at scale

Communities, campaigns and movements we've powered.

Core Direction DFC Fitness Village
30 Day Fitness Village · DFC
14,000+
DFC Fitness Village visitors

2 Fitness Villages, 15 zones, 30 freelancers, 5,500 listed activities and thousands of visitors managed over 30 days.

DHA Health & Happiness public health campaign
Public Health Campaign · DHA
43,000+
Dubai resident & student participants

The Health & Happiness campaign engaged Dubai residents, 155 schools and inspired 7,380 students over a five-month period.

COREUNITY Festival
Flagship Event · COREUNITY Festival
3,000+
Festival participants over three days

Our own wellbeing festival — proof of the playbook we put in every client's hands.

Pricing & deployment

Create a Profile. Build a Community. Inspire Movement.

Launch your own community in minutes — or partner with us to curate a campaign that has the power to move a nation.

Self-Serve
$99/month
For clubs, studios & brands ready to build their own community.
  • Full COMMUNITY OS backend
  • Events, challenges, groups & gamification
  • Supporting AI-powered member app
  • Optional: Upgrade your tribe to Core Premium for $7.49/member
Create your community
Most popular
Partnered Campaign
AED 250K–750K
We co-build and run your campaign with your team.
  • Everything in Self-Serve
  • Campaign architecture & activation strategy
  • Dedicated engagement & success team
  • Close-out reporting & impact measurement
Talk to us
Operated at Scale
AED 1M+
National & city-scale campaigns, fully operated by Core Direction.
  • End-to-end campaign delivery
  • Population-scale infrastructure
  • Public activation & events programme
  • Governance, reporting & sustained engagement
Talk to us

Build your community.

Tell us about your community and we'll get you started — self-serve setup or a guided demo, your call.

No card required to start. We'll be in touch within one business day.

FAQ

Questions, answered.

What is COMMUNITY OS?
COMMUNITY OS is Core Direction's all-in-one community engagement platform. It combines event management and booking, a multi-format challenge engine, groups and newsfeeds, gamification and rewards, wearable integration and a supporting AI-powered member mobile app — managed from one backend.
Who is it for?
Social and sports clubs, sport & fitness businesses, wellness brands, destinations and governments, networks and associations, and event organisers — anyone who wants to grow participation, engagement and loyalty in a community.
How is it different from Eventbrite, Circle, Skool or Facebook?
Those tools each solve one slice — ticketing, conversation, courses or social reach. COMMUNITY OS unifies events, challenges, groups, gamification and a mobile app in a single platform, under your brand and with your data. It's also the only option built for population-scale campaigns with a foundation to inspire fitness, health & happiness.
What types of challenges can I run?
Step, distance, activity, lifestyle (Core Points) and AI exercise challenges — as solo, team, department, organisation or population-wide competitions, with leaderboards at every level and automatic scoring from connected wearables. The AI exercise challenges offer exercise selection options from push-ups, sit-ups, squats, burpees and many other body-weight exercises, using the member's phone camera to count the reps and earn a score on any associated leaderboard.
Can I sell tickets and take payments?
Yes. Create and list events, set capacity, take registrations, and sell tickets and packages with payments handled through Stripe — all inside the platform. Payment processing charges start from as low as 5% per transaction.
How much does it cost?
Self-serve starts with a 14-day free trial and then costs $99/month, no contract, no cancellation period, no limit to the number of members you can invite and host within your community. Partnered campaigns run from AED 250K–750K, and fully operated population-scale campaigns from AED 1M+. Book a demo and we'll recommend the right fit.
How quickly can we launch?
Self-serve communities can be live in minutes. You simply create an individual profile at my.coredirection.com or download the Core Direction app, sign in, and create your branded, personalised community profile within minutes. Partnered and operated campaigns follow a structured four-phase blueprint — campaign architecture, public activation launch, sustained engagement, and close-out reporting.
Is there a youth / education version?
Yes — YOUTH OS is a dedicated track of COMMUNITY OS built for schools, colleges, universities and the education sector, proven across 165 schools and 7,380 students. Explore it at youth.coredirection.com.